In this article I am going to discuss how imperative it is that those who’s passion is horses and are determined to make a living centered around them learn about E-Commerce and affiliate marketing. The future is now and those that don’t develop the skills to effectively market their business online and through social media will be left in the dust. We will talk about how to make money with horses, what is affiliate marketing and does it work, and how you can learn affiliate marketing and scale your business higher than you ever dreamed possible!
The Good Ole’ Days Won’t Put Money In Your Account
Yes the internet has been around a while now, that being said we have only just began to see the impact on traditional business models. Increasingly people are becoming comfortable shopping online for both products and services and print ads are quickly going the way of the dinosaurs. As horse enthusiasts and equine professionals we know that making money with horses has always been a challenge. However, the internet and social media present new and in some cases limitless opportunities to generate multiple income streams and to scale a business far above what traditional business models made possible.
The days of simply putting together your own website that sits static after it becomes live won’t cut it in today’s competitive online world, and sitting back and hoping someone finds it in the vast sea that is the internet is business suicide. The bottom line is that all business owners, including equine based business owners, need to get educated on how to become an effective online marketer. I know for some of us old schoolers it may sound daunting, but trust me, with the right guidance and support it is relatively easy to accomplish and can actually be enjoyable!
Where Do I Start – With A High Quality Website
There are a lot of options out there where a person can build a website by themselves and most of them look and function just like a website that someone with no training put together. And, building a website in its initial phases is quite easy and just about anyone that can read emails on a computer can figure it out. The problem is that putting a theme and a page together is just the first step in a series of steps that need to be done if that website is ever going to see the light of day. And then there is the most important step(s), monetizing your website. Nobody gives that information away for free, well except for one organization, but we’ll come back around to that.
Some will tell you that all you need is a landing page to promote your service or products and there’s no need to build a quality website. What they aren’t telling you though is that online businesses are just like a brick and mortar business, they are built on trust and developing relationships with your followers. A single landing page works great for someone that already has a great website, full of valuable content and has developed their following based on trust, but it will not work without the latter, it may for a short time but it will not be a solid foundation on which to build a sustainable online business.
Bottom line you need an awesome website and you need training and support! Check out the possibilities here.
Content Is King!
The way you develop a following online (your client base) is by approaching your business as coming from a place of value. In other words, why should I as a consumer listen to you, trust you and ultimately buy goods and/or services from you? The answer is because long before I offered you my business you gave me something of value and in return I trust you enough to do business with you.
So what is this “value proposition”? It’s CONTENT, and not just fluff as readers see right through fluff. It’s researched based content that helps solve a problem by offering a solution. You might be thinking that sounds like a lot of work and you’re right there is a little work involved, but it’s not hard work. You might be thinking you wouldn’t have a clue what to write about, that you would never be able to come up with enough ideas to move forward. So what’s the secret to that? It’s simple you find a “niche” that interests you and that you’re passionate about and then write about that. I’m writing this to primarily horse enthusiasts or equine professionals, but even some of you may have other passions and I assure you your enthusiasm for those things can help others and make you a lot of money!
So great content is the foundation of success for any online business. From there you can scale your business utilizing social media, particularly YouTube. Of course all these channels funnel back to your base camp, your awesome website.
Affiliate Marketing – Does It Work?
The short answer is absolutely! There are literally endless opportunities for affiliate marketing. Here’s the short version of how it works. You build an awesome website (preferably word press based through wealthy affiliate), you write and place content via posts or pages that have value to the reader and that contain strategic keywords, people begin to visit your site to read the helpful posts, you offer products or services provided through vendors who you have become an affiliate for and when the reader clicks on the link to purchase the product you receive a commission. Obviously a lot of moving parts but the people at Wealthy Affiliate have hands down the most thorough and effective training anywhere online, and believe me I’ve seen them all. Their level of support is unheard-of and the community is amazing! If I didn’t believe strongly in their training I would not put my name behind them!
One of the saddest things I see is that I look at a lot of great equine professional’s websites out there and they have obviously put a lot of time and money into building their sites and their brand, but when I look at their sites closely I see that many of them do not monetize their sites with affiliate marketing. I can only imagine the amount of missed revenue and opportunity to scale their business. In today’s shifting workplace it is dangerous financially speaking to put all your eggs in one basket, affiliate marketing offers the opportunity to develop multiple income streams and allows you to market to millions of potential customers instead of thousands. Not to mention you can do it from anywhere!
I have been with Wealthy Affiliate for just a short time now, but I can tell you that by following their training and with their guidance I have learned how to communicate effectively online and how to properly use keywords in order to get my content indexed by search engines.
In other words I am seeing real progress at an impressive pace. I will be here for the foreseeable future because online business is where all business is heading sooner than later and I don’t want to get left behind. Kyle and Carson are the real deal, sincere and dedicated to helping their students knock it out of the park. So give WA a try, it’s absolutely free to start and even their premium package is ridiculously affordable for the quality of its content. One final word, I don’t want to give any of you the false idea that this is easy and that you will make money overnight because it isn’t and you won’t! Like any business you will have to work at it, but the rewards far out weigh what most could ever hope for at a 9-5. Just click on one of the highlighted text links to get more details.